Today I can finally talk about all the stuff I've been working on for the last month or two.
As you may or may not have heard Fred Rock is a 3 day music rock festival that is taking place right here in Fredericton, NB!
In preparation for this giant event Gradual Upgrade was brought on to help document and promote what is surely going to be one of the biggest events this year in Fredericton.
This spot was designed as the launching point for Fred Rock and was showcased yesterday for the first time at the media release in front of several hundred people including dozens of press.
The idea for this first spot was to appeal to the youtube generation. Gradual Upgrade has been doing skits for a long time and this seemed to be the natural way to kick things off.
We shot this at the Fredericton Raceway in sub zero temperatures in the middle of a snow storm. Davin was in town for the shoot, which made life so much easier. Alana Matheson, whoI worked with on Dead To The World helped out as well.
We had, what seemed to be a rocket engine just off to the side of the camera in the close up shots to keep Crash and Danielle warm in between takes. Davin melted his coat trying to get warm and I melted the inside of my gloves.
This was also the first time that we teamed up with Crash to shoot something and must say that he was amazing and was a lot of fun during the shoot.
I've pitched two more spots, both of which will be extremely complicated but will look more like a traditional commercial. I'll keep you posted as things move along.
Check out all things Fred Rock here.
Travis
